Branding
&
Idendtity.
01 // why branding MATTERS
WHY SHOULD YOU GIVE A F***?
HOW DOES IT WORK?
WHAT ARE THE BENEFITS FOR MY GYM?
Increased sales:
The more people connect with your brand, the more likely they are to choose your gym over another.
Increased customer retention:
People will build a bond and loyalty with your gym as they align with your message, values and style.
Growth:
The most powerful benefit of branding is the flexibility it allows your gym to expand. You can open new locations, launch new products, and build partnerships—because if people love your brand, they will support any avenue you decide to pursue.
02 // WHY the h*ll would i choose you?
With the average age of our team being 20 years old, we get it.
We bring a fresh perspective and understand what today’s audience expects, and how to grab their attention in an increasingly saturated space.
We don’t guess what works on socials—we grew up on them.
As a young team with something to prove, our hunger to build, grow, and deliver outstanding work means we approach every project with full commitment. We don’t clock in and out—we obsess over quality, relevance, and outcome.
We build your branding with digital at the forefront.
We craft an identity that thrives on your website and social channels. This digital-first approach is essential to your gym's growth and long-term success.
Due to our experience in Website Design and Social Media Marketing, who’s better to do this than us?
We will ensure your brand is aligned across all aspects of your digital presence and built for purpose, consistency is king.
We don’t believe in branding from a distance.
The most effective brand identities aren’t just visually polished — they’re personal, and grounded in the reality of your business.
This is how you build a true connection with your audience and build a business that lasts.
That's why we work closely with you across every stage of your brands creation.
03 // What the H*ll am i getting into?
This is how we build your brand - from strategy through to implementation - together.
By partnering with us from start to finish, you'll:
- Know exactly how to carry your brand forward
- Stay on-brand always
- Spot off brand moments immeditately
- Ensure your audience feels your gym's authenticity
Ready to see how it works?
With complete collaboration, our process begins by identifying your mission, understanding your audience, and mapping out your competitive edge. From there, we create a value-driven brand direction that’s aligned with your business goals and values.
Once the strategy is complete and the direction is set, we begin constructing your brand identity. This is the foundation of your brand: we establish who you are, what you stand for, and where you want to go. Your branding is then created with this in mind, ensuring your identity is translated consistently across every touchpoint.
Next, we produce your full visual system. This includes your logo suite, colour palette, typography, and other brand assets—compiled into a comprehensive guidelines document ready to roll out across web, social, print, and beyond.
We then implement this ourselves across all digital platforms, this includes a full social media and website refresh to match your new branding. Your brand guidelines also includes a full document with all brand assets and information for you to reference moving forward. Allowing you and your team to continue to maintain your new brand looks.
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