Industry Fools

Who are Industry Fools?

Industry Fools is a young and driven clothing brand built on creativity and self-expression. Their vision was to create an online store that not only reflects their bold identity but also delivers a seamless shopping experience for their customers. When they came to us, they already had the foundation of their brand design in place, but they needed a platform that could match their ambition—visually, technically, and functionally.

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Our Collaboration

Every element of the site was crafted to align with Industry Fools’ distinctive aesthetic, ensuring the technical build enhanced the brand rather than simply supporting it. This included:

• A password-protected landing page designed to create intrigue and exclusivity.
• Dynamic product displays that adapt seamlessly to new collections.
• A checkout flow tailored for simplicity and speed, while maintaining the brand’s bold visual style.

By marrying functionality with style, we delivered a platform that feels as unique as the brand it represents.

Brand Development

While Industry Fools had the foundation of their brand concept in place, we refined and expanded it by introducing custom typography that created a distinctive, modern feel and enhancing the colour palette to strengthen brand consistency and visual impact across the site.

This attention to detail ensured that every design element—from fonts to animations—felt cohesive, intentional, and instantly recognisable.

Engaging Visuals & Animations

We used GSAP animations to give the site a edgy and trendy aesthetic, with smooth transitions and interactive touches throughout.

For the coming soon page, we implemented Three.js animations, creating a visually striking first impression that set the tone for the entire site.

Website Access

To enhance exclusivity, we added a password-protected landing page, offering visitors a unique way to access the main site. This feature boosts user engagement and creates a memorable first impression, adding to the brand’s distinctive identity.

Stylistic, Brand-Aligned Development

Every element of the site was crafted to align with Industry Fools’ distinctive aesthetic, ensuring the technical build enhanced the brand rather than simply supporting it. This included:

• A password-protected landing page designed to create intrigue and exclusivity.
• Dynamic product displays that adapt seamlessly to new collections.
• A checkout flow tailored for simplicity and speed, while maintaining the brand’s bold visual style.

By marrying functionality with style, we delivered a platform that feels as unique as the brand it represents.

Why Work With Us?

At Elyt Digital Solutions, we go beyond simply building websites—we craft digital experiences that bring your brand to life.

For Industry Fools, that meant a platform that:

• Embodies their bold identity.
• Delivers a high-end user experience.
• Scales with their business ambitions.

10/10 service. Effortless process working with the team. From the initial design confirmation to any tweaks or changes that we needed along away, they were more than happy to adjust and handled every enquiry and question with professionalism. I would suggest anyone who is unsure how to build a website or market their newest business venture to go with them ! We will be using again. - Tye, Industry fools